Beaulieu Australia began operations as Sterling Carpet Mills in Queensland in 1973. In 1995, a leading U.S manufacturer, Beaulieu of America, realised the need for a manufacturing presence in Australasia, purchasing the business of Sterling. To further cement its place as a leading manufacturer in Australia, Beaulieu purchased the business of Vogue Carpet Mills in 2000, a similarly sized business also based in Queensland. The operations of both businesses were merged into the one site at Rocklea.

Steady growth and an expanding innovative product range, led to the building of new premises at Ormeau in Queensland in 2003. This provided the company with a state of the art manufacturing facility, enabling improved efficiencies through better plant layout and process flow, and providing the space necessary to invest in the latest carpet manufacturing technology.


By forming strategic alliances with some of the world's leading fibre and carpet backing suppliers, Beaulieu  Australia has developed a range of innovative products that provide added benefits to that of other generic products in the market, while still being at a competitive price. Beaulieu also has the ability to draw on the worldwide resources of the Beaulieu group, while still maintaining the benefits of a stand-alone operation.


Beaulieu Australia is now recognised as a market leader in providing the most comprehensive range of environmental sustainable floorcoverings in Australia.