Our Story

Since 1973, Beaulieu Australia has been manufacturing high-quality flooring. From our beginnings as Sterling Carpet Mills in Queensland to our growth through the 2000s, we’ve consistently evolved, investing in cutting-edge manufacturing and expanding our product range to meet the needs of real homes and real families.

Today, we’re backed by the strength of Beaulieu International Group (B.I.G.), a globally respected leader in innovative polymers, textiles and flooring solutions. With sales offices in 16 countries and customers across 120 countries, B.I.G. brings global expertise to support our local commitment. Under B.I.G.’s vision, we’re driven by sustainability and innovation, prioritising people, performance, and the planet. From reducing environmental impact to advancing circular solutions, we’re focused on building a better future through smarter flooring.

We proudly design and produce our carpets right here at home.

When you choose Beaulieu, you’re not just choosing beautiful, high-performance carpets; you’re supporting an Australian brand that’s as invested in your home as you are.

By manufacturing locally, we support Australian families, create jobs within the community, and contribute to the future of the manufacturing industry in Australia.

Employing local expertise means we understand the unique needs of Australian homes and lifestyles, and we create our carpets to suit them perfectly.

Inside our factory

Driven by Quality, Backed by ISO Certification

Beaulieu is an ISO-certified company, a mark of excellence recognised worldwide.

Our certification reflects our commitment to the highest standards of quality, safety, and environmental management, ensuring every product meets rigorous international benchmarks.

With Beaulieu, you can trust in superior products, outstanding performance, and reliability you can count on.

Sustainability, woven in

At Beaulieu, sustainability isn’t an afterthought; it’s woven into every stage of how we make carpet. As part of Beaulieu International Group, we’re guided by a global purpose: shaping sustainable living, together. From our 5-Star Green Star-rated manufacturing facility to our 3R circular economy program, we’re continually reducing our environmental footprint while delivering carpet that performs beautifully for years to come. It’s a long-term commitment and one we’re proud to keep building on.

Learn more

Beaulieu is a diversified, family-owned industrial holding headquartered in Belgium. The Group unites a portfolio spanning chemicals, industrial applications, flooring, distribution, and real estate, driven by a commitment to long-term, sustainable value creation. Beaulieu employs over 4.400 people across 20 production sites, serves customers in 120 countries worldwide, and reported €1,8 billion in sales in 2025.