Our Story

Since 1973, Beaulieu Australia has been manufacturing high-quality flooring. From our beginnings as Sterling Carpet Mills in Queensland to our growth through the 2000s, we’ve consistently evolved, investing in cutting-edge manufacturing and expanding our product range to meet the needs of real homes and real families.

Today, we’re backed by the strength of Beaulieu International Group (B.I.G.), a globally respected leader in innovative polymers, textiles and flooring solutions. With sales offices in 16 countries and customers across 140 countries, B.I.G. brings global expertise to support our local commitment. Under B.I.G.’s vision, we’re driven by sustainability and innovation, prioritising people, performance, and the planet. From reducing environmental impact to advancing circular solutions, we’re focused on building a better future through smarter flooring.

The Beaulieu Difference

Our mission is simple: to design carpets that bring comfort, style, and resilience to Australian homes and businesses. Our extensive range includes durable, easy-to-maintain options that are perfect for allergy sufferers, pet owners, and anyone who values a clean, healthy environment.

Within the construction of our carpets, we combine four cutting edge technologies – Active Care®, Microban® Carpet Shield and Easybac®- to deliver practical flooring solutions that will help to reduce allergens, repel dirt and stains, neutralise pet odours and protect against bacteria and mould growth to enhance your family’s wellbeing and give you a low-maintenance lifestyle. We’re committed to creating carpets that suit real homes, real families, and real life!

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We proudly design and produce our carpets right here at home.

When you choose Beaulieu, you’re not just choosing beautiful, high-performance carpets, you’re supporting an Australian brand that’s as invested in your home as you are.

By manufacturing locally, we support Australian families, create jobs within the community, and contribute to the future of the manufacturing industry in Australia.

Employing local expertise means we understand the unique needs of Australian homes and lifestyles, and we create our carpets to suit them perfectly.

Sustainability

At Beaulieu Australia, sustainability is at the heart of everything we do. Our carpets are manufactured to meet high environmental standards, with a focus on reducing greenhouse gas emissions, sourcing responsibly, improving energy efficiency, and minimising waste.

Through ongoing innovation and continuous improvement, we strive to minimise our environmental impact and contribute to a more sustainable future.

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